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Press Releases

Fresh Blue Cultured Mussels Go West

Mussel Industry Council Provides 2500 Pounds of Mussels for Grey Cup Festivities

Charlottetown, PEI, November 27, 2009 - The Mussel Industry Council is celebrating the launch of its new Web site and Holiday Campaign by heading West and taking part in the Grey Cup Olympic Plaza Family Fan Fest Event. Council representatives are going to Calgary to share their blue cultured mussels today with local fans.

Discovermussels.com Launches with Innovative Holiday Campaign

Blue Cultivated Mussels want to be a staple in your kitchen

Charlottetown, PEI, Canada, November 27, 2009 – The Mussel Industry Council of North America (MIC) is proud to launch www.discovermussels.com, a new website that promotes blue cultivated mussels as a fresh, sustainable and delicious food choice for families. Unlike other alternatives, this healthy seafood is affordable, easy to cook and available at local grocery stores and markets.

Canadian producers show some mussel

Charlottetown, PE, April 15, 2009

New Mussel Marketing Program To Boost Sales Throughout North America

Charlottown PE, April 14, 2009

The Canadian Mussel Industry will benefit from a new marketing program to further promote mussels from Eastern Canada throughout North America. A combined federal and provincial investment totaling over $900,000 was announced today by the Honourable Keith Ashfield, Minister of State (Atlantic Canada Opportunities Agency), and the Honourable Neil LeClair, Prince Edward Island Minister of Fisheries, Aquaculture and Rural Development.