Blue Cultivated Mussels want to be a staple in your kitchen

Charlottetown, PEI, November 27, 2009 – The Mussel Industry Council of North America (MIC) is proud to launch www.discovermussels.com, a new website that promotes blue cultivated mussels as a fresh, sustainable and delicious food choice for families. Unlike other alternatives, this healthy seafood is affordable, easy to cook and available at local grocery stores and markets.

“Many of our customers have marveled at how simple and easy it is to cook mussels all year round,” says Linda Duncan, Executive Director, Mussel Industry Council of North America (MIC). “We invite everyone to give mussels a try. Mussels, for too long, have been thought of as a specialty food. We feel it is time that mussels come out of their shell and become part of people’s daily diet.”

To promote this, MIC has launched a holiday campaign proclaiming the virtues of mussels. This campaign offers six great recipes that the public is encouraged to try over the holiday season.

“We really want everyone to experience how great blue cultivated mussels taste and to see for themselves how easy they are to prepare,” says Duncan. “Mussels really are a perfect food. You can steam them in water and have a fresh meal that took less than five minutes to prepare or you can get a little fancier and add flavours just as we did with our holiday recipes.”

This season MIC, through its new web site www.discovermussels.com, is providing consumers with some great recipes. Their suggestions include: Blue Mussels on the Half Shell, Mussel Bruschetta, Mussel Carbonara, Mussel Provencal, Mussels Thai Style and Fortune Bay Mussel Chowder. All recipes are quick and easy and will leave you wanting to experiment more with this healthy food.

Fresh blue cultures mussels are not only tasty, they are high in Omega 3s, low in fat (2.2 g fat per 100 g mussel meat) and have high levels of daily requirements for zinc, vitamin C and Iron. Mussels are also world recognized as a sustainable seafood. They do not need feed or additives and their seed is collected naturally from the environment where they are grown

So if you are looking for something good and good for you this holiday season, give fresh blue cultured mussels and their new web site, www.discovermussels.com, a try.

About the Mussel Industry Council of North America

The Mussel Industry Council of North America is a newly-established organization, dedicated to promoting mussels in United States and Canada. The Council represents processors from the four Atlantic provinces and Quebec, including: AquaPrime Mussel Ranch Ltd., Atlantic Aqua Farms Partnership, Badger Bay Mussel Farms, Confederation Cove Mussels Co. Ltd., Country Harbour Sea Farms Ltd., L&C Fisheries/Green Gables Mussels, Indian Point Marine Farms Ltd., Menu-Mer Ltée, Norlantic Processors, Prince Edward Aqua Farms Inc., Tracadie Bay Aqua Farms Inc. To discover more about mussels and the people who grow them, visit www.discovermussels.com.

For more information, please contact:
Marie-France LeBlanc
Bristol Group
(902) 430-6619
mariefleblanc@ns.sympatico.ca