Mussel Industry Council Provides 2500 Pounds of Mussels for Grey Cup Festivities

Charlottetown, PEI, November 27, 2009 - The Mussel Industry Council is celebrating the launch of its new Web site and Holiday Campaign by heading West and taking part in the Grey Cup Olympic Plaza Family Fan Fest Event. Council representatives are going to Calgary to share their blue cultured mussels today with local fans.

“We have shipped 2500 pounds of Fresh Blue Cultured Mussels to Calgary,” says Linda Duncan, Executive Director, Mussel Industry Council. “When the Atlantic Schooners, an active group of football fans, asked if we could share this great food with all the die-hard CFLers, we couldn’t resist. Mussels are a wonderful way to celebrate any event with family and friends.”

The Olympic Plaza Family Fan Fest is a full weekend of food, music and fun. The Atlantic Schooners will be steaming mussels starting at 1:00 pm today and distributing them to all those in attendance.

“We will be cooking the mussels in a very traditional way – steamed and served with melted butter,” says Duncan. “The beauty of mussels is they are delicious steamed or with added flavours - either way they are easy to cook and quick to prepare.”

The Mussel Industry Council has launched a new Holiday Campaign with six great recipes to encourage people to give mussels a try.  These recipes range from party starters, to crowd pleasers to meal makers. They include: Blue Mussels on the Half Shell, Mussel Bruschetta, Mussel Carbonara, Mussel Provencal, Mussels Thai Style and Fortune Bay Mussel Chowder.

Another reason to give mussels a try is that they are a very healthy way to feed a crowd or family. High in Omega 3s, low in fat and full of necessary vitamins and nutrients, mussels are a great choice for any occasion. Mussels are also world recognized as a sustainable seafood. They do not need feed or additives and their seed is collected naturally from the environment where they are grown

For more information on blue cultured mussels or for more recipes visit www.discovermussels.com
About the Mussel Industry Council

The Mussel Industry Council of North America is a newly-established organization, dedicated to promoting mussels in United States and Canada. The Council represents processors from the four Atlantic provinces and Quebec, including: AquaPrime Mussel Ranch Ltd., Atlantic Aqua Farms Partnership, Badger Bay Mussel Farms, Confederation Cove Mussels Co. Ltd., Country Harbour Sea Farms Ltd., L&C Fisheries/Green Gables Mussels, Indian Point Marine Farms Ltd., Menu-Mer Ltée, Norlantic Processors, Prince Edward Aqua Farms Inc., Tracadie Bay Aqua Farms Inc. To discover more about mussels and the people who grow them, visit www.discovermussels.com.

For more information, please contact:
Marie-France LeBlanc
Bristol Group
(902) 430-6619
mariefleblanc@ns.sympatico.ca